Papers | IMP Group | Page 187

Interactive Networks as Competitive Strategy for Small High-Tech Enterprises

Claire McBride; Katrina Lawlor; Nicole Gross

Crisis in long term buyer/supplier relationship: adaptation in the French brewery industry after the January 2008 “smoking ban”

Nassef HMIMDA

Understanding the dynamics of interfirm relationships: A longitudinal perspective on network position

Hsin-hui Chou; Judy Zolkiewski

Service addition as business market strategy: A dyadic view-and beyond

barbara Willems; koen Vandenbempt; Paul Matthyssens; Stefan Millis

Organizational Inscriptions of Network Pictures: A Meso-Level Analysis

Christina Öberg; Stefanos Mouzas; StephanC. Henneberg

Is Customer Relationship Management a Useful Approach to Tapping the Market at the Bottom of the Pyramid (BOP)?

Richard Fletcher; Tendai Chikweche

EXPLORATORY AND EXPLOITATIVE MARKET LEARNING IN DISCONTINUOUS NEW PRODUCT DEVELOPMENT

Armand Smits; Geert Vissers; Jan de Wit

Capital Investment and Network Logic

ChristopherJ Medlin; Kristian Möller

To Trust or Not TrustFormal Contracts and the Building of Long-Term Relationships

Bo Rundh; Carolina Camén; Patrik Gottfridsson

Taking Macneil’s Contract Theory to New Directions

Eiren Tuusjärvi; Tarja Pietiläinen