Network Pictures as a Research Device: Developing a Tool to Capture Actors’ Perceptions in Organizational Networks Carla Ramos; David Ford Read More
Individual Actor’s Perceived Power within an Organization in a Project Marketing Case Harri Ryynänen; Olli Pekkarinen; RistoT Salminen Read More
Customer Value Elasticity, Equi-Value Curves and Value Vectors: Implications for Customer Behaviour and Strategic Marketing Ross Brennan Read More
Alternative ways of verification and validation of computational models: A case of replication in the innovation networks Doina Olaru; Sara Denize; Sharon Purchase Read More
The recognition of first time international entrepreneurial opportunities Chris Styles; Ian Wilkinson; Yanto Chandra Read More
The missing link? Bringing in consumers and cultural behavioural aspects to enhance our understanding of network change: Experiences from a study of the music industry JimmieG Röndell Read More
The Practices and Functions of Customer Reference Marketing – Leveraging Customer References as Marketing Assets Anne Jalkala; RistoT Salminen Read More
