Papers | IMP Group | Page 177

The order of the order: buyer-seller interactions in an industrial setting

Johan Hagberg; Nicklas Salomonson

Purchasing abroad: a typology of buyers’ attitudes within global SRM Findings from exploratory interviews

Gwenaëlle ORUEZABALA

Factors Affecting Key Account Manager Performance

Olavi Uusitalo; Tommi Mahlamäki

Branding as an opportunity of SMEs’ internationalization strategy in B2B market

Olavi Uusitalo; Robert Wendelin; Tommi Mahlamäki

The many paths of value creation in brand alliances. Resource combining and governance mechanisms

Loïc Sauvée; Mantiaba Coulibaly

RELATIONSHIP GOVERNANCE AND LEARNING IN PARTNERSHIPS

Marko Kohtamäki

Network Pictures as a Research Device: Developing a Tool to Capture Actors’ Perceptions in Organizational Networks

Carla Ramos; David Ford

Individual Actor’s Perceived Power within an Organization in a Project Marketing Case

Harri Ryynänen; Olli Pekkarinen; RistoT Salminen

Customer Value Elasticity, Equi-Value Curves and Value Vectors: Implications for Customer Behaviour and Strategic Marketing

Ross Brennan

Alternative ways of verification and validation of computational models: A case of replication in the innovation networks

Doina Olaru; Sara Denize; Sharon Purchase