SME INTERNATIONALISATION AND NETWORK RELATIONSHIP DEVELOPMENT IN THE WESTERN AFRICAN CONTEXT: THE CASE OF THE GHANAIAN CLOTHING AND TEXTILE INDUSTRY Irene Kujala Read More
Consortial benchmarking: a method of academic-practitioner collaborative research and its application in a B2B environment Krummaker, Stefan; Schiele, Holger Read More
The role of a community in contributing to the development of start- up technology companies – who buys from whom, what and why? Ruokolainen, jari Read More
SEING IS BELIEVING? SIGNALING SUPPLIER?S VALUE POTENTIAL Fabrizio Zerbini; Francesca Golfetto; Stefania Borghini Read More
The Fit of Business Relationships with Business Strategies HENNEBERG, Stephen; NAUDE,Peter; RAEFARIAN, Ghasem Read More
The Relationship Between Marketing and Purchasing in Business-to-Business Markets Bocconcelli Roberta/Annalisa Tunisini; TUNISINI,Annalisa Read More
