Papers | IMP Group | Page 148

Nature and role of customer satisfaction in the business of solutions’

Alexander Pohl; Frank Jacob; Ulrich Kleipass

Customer involvement in product development: Learning from a Bearing Manufacturer

Frida Lind; Jens Laage-Hellman

Rethinking an approach to b2b and b2c branding: a review of the literature, conclusions and future research directions

Andrea Rea; Robert Spencer; Simona D’Antone

Community Pharmacies: from dispensing drugs to pharmaceutical care. Actors involvement in the wider health service network

Giancarlo Nadin

Examining University-Industry interactions from the perspective of relationship marketing and business networks

Cândida Lucas; José Carlos Pinho; Miguel Pinheiro

The project boundary and how it affects renewal within construction

Håkan Håkansson; Malena Ingemansson

The moderating role of environmental unpredictability on building network relationships and network performance results

Despina Karayanni

Opportunity Recognition in Practice: Customer Practices as Determinants of Disruptive Market Innovations

Ranvir S. Rai

Salesperson’s Value Creation Roles in Customer Interaction: An Empirical Study

Lena Hohenschwert

The role of third parties in the software innovation processes

François Scheid