MARKET REPRESENTATIONS IN INDUSTRIAL MARKETING: AN EXPERIMENTAL INVESTIGATION
Carlos Diaz Ruiz; Christian Kowalkowski
Carlos Diaz Ruiz; Christian Kowalkowski
Hannu Makkonen; Mervi Vuori
Alessandro Pagano; Roberta Bocconcelli
Kevin Wilson; Simon Croom; Valerie Barbat
Andrew Pressey; Linda Peters
Dimitrios Tsagdis; John Nicholson; Ross Brennan
Marko Kohtamäki; Rodrigo Rabetino
Frans Prenkert; Johnny Lind
Jari Ruokolainen; Olavi Uusitalo