Antecedents and obstacles to total cost of ownership analysis in industrial marketing – a case study Marcus Rosenback Read More
How relationship ending affects the competitive advantage of firms in networks: Evidence from a business net evolution Hsin-Hui Chou Read More
ENGAGEMENT: DEVELOPING AND MAINTAINING B2B RELATIONSHIPS USING SOCIAL NETWORKS Angela Hausman Read More
Information technology utilization for industrial marketing activities: The IT-marketing gap Cecilia Erixon; Peter Ekman; Peter Thilenius Read More
NETWORK CAPABILITY – EMERGING AS PART OF AN INDUSTRIAL FIRMS COMPETENCE CONFIGURATION Henri Hakala; Jukka Vesalainen Read More
HETEROGENEITY IN THE QUALITY-SATISFACTION-LOYALTY FRAMEWORK: A MULTI-GROUP ANALYSIS IN A BUSINESS-TO-BUSINESS BUYER NETWORK Gert Human; Peter Naudé Read More
WHAT’S IN IT FOR ME? A PRIVATE FIRM PERSPECTIVE ON PUBLIC-PRIVATE INNOVATION Ann Clarke; Helle Nissen; Kristin Munksgaard; Majbritt Evald; Torben Damgaard Read More
OUTLINING THE CONCEPT OF CUSTOMER VALUE PROPOSITION AS A COMMUNICATION TOOL Olavi Uusitalo; Tommi Mahlamäki; Toni Mikkola Read More
