Papers | IMP Group | Page 122

VALUE CO-CREATION ROLES IN TRIADIC SERVICE RELATIONSHIPS

Antti Hartikka; Saara Pekkarinen; Satu Nätti

FACILITATING THE EMERGENCE AND DEVELOPMENT OF ENGAGEMENT NETWORKS IN URBAN SURROUNDINGS

Arto Rajala; Astrid Mangs; Jessica Karhu; Renita Niemi; Terhi Väistö

EXPLORING CHALLENGES IN COMMERCIALIZATION OF INNOVATION WITHIN THE INDUSTRIAL NETWORK: XYLITOL IN THE U.S

Kjell Grønhaug; Olavi Uusitalo

The commercialization of science as an embedding process: The case of PET radiotracers at Uppsala University

Anna Launberg; Enrico Baraldi

B2B Internet Search Advertising: A Strategic Approach Using the Risk–Value Matrix

Subroto Roy

SHOULD B2B TWEETS DIFFER FROM B2C TWEETS? AN ANALYSIS OF FORTUNE 500 COMPANIES’ TWITTER COMMUNICATION

Brian P. Brown; George R. Milne; Kunal Swani

Projects as an attempt to make science into business. Embedding commercialization projects in business networks

Enrico Baraldi; Malena Ingemansson

The Process of Customer Value Assessment in B2B Markets: Insights from Best Practices

Anne Jalkala; Joona Keränen

Private rules in global networks: Hedging against risks

Jekaterina Rindt; Stefanos Mouzas

Interaction, Roles and Value Creation Dynamics in Management Consultancy

Enrique Paez; Judy Zolkiewski