2nd European Workshop
on B2B Marketing
June 19 20, 2009 Lyon, France
Call for Papers
After Lausanne in 2008, the 2d European Workshop on B2B Marketing will take place on June 19-20, 2009 at EMLYON Business School in France. The workshop provides a platform for business marketing researchers and teachers to present their work and exchange ideas on the most recent trends in business to business marketing.
Organizing Committee:
Catherine PARDO, EMLYON Business School (pardo@em-lyon.com)
Robert SALLE, EMLYON Business School (salle@em-lyon.com)
Andreas EGGERT, Universität Paderborn (Andreas.Eggert@notes.uni-paderborn.de)
Björn IVENS, HEC Lausanne (Bjoern.Ivens@unil.ch)
Wolfgang ULAGA, HEC Paris (ulaga@hec.fr)
Scientific Committee:
Bernard COVA, Euromed Marseille
Frédéric DALSACE, HEC Paris
François DURRIEU, BEM Bordeaux Management School
Laurent GEORGES, Université de Toulouse III
Frank JACOB, ESCP-EAP Berlin
Philippe MALAVAL, Toulouse Business School
Marcel PAULSSEN, Humboldt Universität Berlin
Ivan SNEHOTA, Università della Svizzera Italiana
Jean-Claude USUNIER, HEC Lausanne
Markus VOETH, Universität Hohenheim
Deadline for registration and submission of a single-page paper abstract is on February 13rd, 2009. Submission of full papers is on May 1st, 2009.
All abstracts and papers should be submitted electronically as a Microsoft Word or Acrobat
file to B2Bworkshop@notes.uni-paderborn.de
Detailed information on the submission format and the registration can be found on www.B2Bworkshop.com