While sustainability has gained considerable attention in industrial marketing literature, the process of sustainable development through changing business relationships and envisioning different futures remains somewhat of a ‘black box’. Specifically, the way decisions are made and enforced in business relationships plays a key role, highlighting the importance of understanding the governance of business relationships. In this special issue, we aim to explore how different governance modes (e.g., informal norms-based, formal contractual) enable or constrain the sustainable development of business relationships.
Journal: Industrial Marketing Management
Deadline for submission: July 1st, 2025
More detailed information can be found here: https://www.sciencedirect.com/journal/industrial-marketing-management/about/call-for-papers
