The Department of Business and Sustainability, University of Southern Denmark will host the 2025 CBIM International Conference from June 18-20, 2025, and welcomes academics, professionals and doctoral students. We invite you to join us for friendly discussions of current topics in B2B marketing. The conference theme is : Researching processes in and across B2B Networks – for Sustainable Growth
Apart from the overall emphasis on business processes and sustainability the focus areas are:
Organizational buying processes, Relationship beginning, development and endings, Interorganizational processes & network dynamics, Co-creation of value and solutions, Customer interaction and evolution, Sales and operations planning, Digital Transformation, Marketing Function and activities and Sustainable innovation.
The conference will have one or more general tracks for other B2B marketing topics. In addition, the conference will have a keynote session that focus on the conference theme of processes in B2B relationships.
Submission: Please send a detailed abstract (maximum 4 pages double spaced, Times New Roman 12-point) by March 15, 2025 to the conference website.
15 April 2025: Early Bird registration
18 June 2025: Final registration
Authors presenting outstanding papers will be invited to submit an extended version to: Journal of Business & Industrial Marketing.
Organizers: Department of Business and Sustainability University of Southern Denmark, J.Mack Robinson College of Business Georgia State University and Department of Marketing, University of Graz
For further information please see: https://www.conferencemanager.dk/cbim2025