Product Development – Effects on a Company’s Network of Relationships

Authors: EGressetvold;

Product development is of great importance to many companies. Development of relationships is also of great concern to many companies. This thesis connects these two development processess by focusing on how a company through product development can influence the development of its network of relationships. The thesis makes use of a research tradition referred to as the industrial network approach. The empirical material takes an electronics company and its network of relationships as a point of departure.

Publish Year: 2004