Authors: David Ford; Kristin B. Munksgaard
IMP researchers have spent forty years investigating the relationships between business suppliers and their customers and the wider networks in which these relationships exist. This paper is oriented to the problems of a single company operating in the business landscape that IMP research has described. The paper aims to address the following question: What do we know about the processes through which business companies evolve and develop and what advice can we provide for those attempting to manage business development?
Journal: ( – )
Web Address:
Publish Year: 2018
Conference: Marseille, France (2018)