Authors: Vibhava Srivastava
The present study endeavors to explore the antecedents of closeness in a purchase relationship between buyer/manufacturer and seller/supplier. It also assesses its’ impact on functional value and quality improvement at buyers’/manufacturers’ end. A self-administered questionnaire based survey is planned. The unit of analysis for the present research is collaborative buyer/manufacturer–seller/supplier relationship. Information is collected from a pool of 178 respondents representing the purchasing departments of select manufacturing firms in India. Data analysis is done with SPSS/AMOS. Commitment and information sharing are found significant enablers of relationship closeness while trust and mutual objectives are found statistically insignificant. Relationship closeness is found affecting functional value and quality improvement. The present study reiterates the interaction amongst various factors influencing buyer/manufacturer-seller/supplier relationship and concludes that the closeness in relationship enables functional value and quality improvement
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Publish Year: 2016
Conference: Cape Town (2016)