Authors: Heléne Lundberg; Martin Johanson; Mikael Hilmersson; Stylianos Papaioannou
This study combines effectuation theory with a network view on internationalization in order to fill several gaps in the literature. So far, opportunities have been studied from either exchange and arbitrage or product and innovation perspectives and most studies completely focus on identification and recognition of opportunities, but we advance that the degree of novelty of the opportunity has important implications for the foreign market entry. We further argue that both the behaviour preceding identification and the strategy following exploitation of an opportunity are important in order to understand the path-dependent character of the process. With the help of three concepts – improvisation, opportunity novelty and network adaptation – we develop three hypotheses, which are combined in a structural model and tested with the help of LISREL. The data consists of 237 international opportunities reported by 160 firms. The paper ends up with a discussion of the results, where we also identify interesting areas for future research
Journal: ( – )
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Publish Year: 2016
Conference: Cape Town (2016)