BUSINESS MODEL AS RELATIONAL AGGREGATOR. EXPLORING BUSINESS RELATIONSHIPS

Authors: Andres Laya; Antonio Ghezzi; Jan Markendahl; Milan Jocevski

Bringing up services based on Information and Communication Technologies (ICT) shows to be a complex process for everyone involved in it. Networks of businesses participating in creation of the value proposition of the services require a collaborative way of reasoning and simplified guidance to implementation. We discuss how industrial relationships evolve in terms of value dimensions, through a lens of a business model. This discussion has been done through three streams of literature starting from Activities, Resources and Actors Model and continues through value networks, to round up in discussion on different approaches to business models. We build on the emerging notion of business model on a network-level perspective. Out of this discussion, we present basis for the division of the analysis of services based on ICT into two different views and finally offer a table of separation of concerns, into an internal view (that covers the establishment of the value network), and an external view (that focuses on the customer and user aspects).

Journal: n.a. (n.a. – n.a.)

Web Address: n.a.

Publish Year: 2016

Conference: Poznan, Poland (2016)

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