Authors: Adam Dymitrowski; Bartosz Deszczy?ski; Krzysztof Fonfara
The relationships developed by a company with various types of entities are an inseparable element of their market activity. This issue is even more important in the context of the internationalization process, which typically involves multi-partner sourcing and cooperation. An interesting field of knowledge, which has not been thoroughly studied yet, is the informal side of relationships. As a rule, they are more difficult to identify and evaluate than informal bonds. The aim of this paper, therefore, is to assess the role of informal relationships in the company’s internationalization process. In order to accomplish this task, it was necessary to determine the nature of informality of the concept of relationship and interpret its meaning. Moreover, it required adoption into the field of international expansion. The paper confronts empirical data with conclusions drawn by reviewing the subject literature. The theoretical added value of the paper is a description of the character of informal relationships in the company’s internationalization process, supported by empirical evidence. The practical added value of the paper is to make managers aware of the potential found in developing informal relationships in the process of foreign expansion.
Journal: n.a. (n.a. – n.a.)
Web Address: n.a.
Publish Year: 2016
Conference: Poznan, Poland (2016)