Authors: Gael Bonnin; Mauricio Rodriguez
The number of technological disruptions increases as do the rhythm of their development and the magnitude of their business and economic consequences. Despite the signi?cance of the phenomenon, the number of works on this topic remains comparatively limited in business marketing. Latest technological trends and the rise of so called intelligent, autonomous and connected products, have been presented as the new industrial revolution. Nevertheless, few attempts have been made in recent years to offer a comprehensive and critical appraisal of the knowledge on technological adoptions. This paper constitutes an effort to put together the fragmented body of research on marketing implications on the adoption of technologies in industrial markets setting. The purpose of the paper is to propose a critical review of research on technology adoption: to this aim, we analyse studies conducted in business marketing to show their contributions and limitations to what we add an overview of research conducted in other areas (organisation, strategy, information system). We identify research avenues that open research on technology adoption in business markets to sociocultural perspectives that could be a springboard for future works.
Journal: n.a. (n.a. – n.a.)
Web Address: n.a.
Publish Year: 2016
Conference: Poznan, Poland (2016)