Authors: Christian Kowalkowski; Jane Maley; Sergio Biggemann; Staffan Bregue
A broad, dynamic network perspective on solution processes remains scarce. This article presents the process of developing and implementing customer solutions and its effects on the wider business environment by investigating customers and suppliers in the global mining industry (Australia, Chile, and Sweden), analyzing the deployment of a new customer solution, and assessing the changes to the competitive environment and focal firms
Journal: Industrial Marketing Management (42(7) – 1083,1092)
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Publish Year: 2013
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