Sitting on the other side of the table: Assessing the relational attractiveness of the customer (RAC) applying fuzzy set QCA

Authors: Christoph Thiesbrummel; Peter Naudé; Stephan C. Henneberg; Zsófia Tóth

Journal: n.a. (n.a. – n.a.)

Web Address: n.a.

Publish Year: 2013

Conference: Atlanta, Georgia (2013)