Authors: Asta Salmi; Kirsimarja Blomquist; Maria Smirnova
The aim of this study is to critically analyze existing research on the dynamic features of expectations and trust in business relationships. Our theoretical analysis will therefore pay attention to the specific features that relate to the interaction in cross-border context. The study contributes both in theoretical and managerial aspects, and directs particular attention on the dynamic nature of expectations in business-to-business relationships.
Journal: n.a. (n.a. – n.a.)
Web Address: n.a.
Publish Year: 2012
Conference: Rome, Italy (2012)