Authors: Anne Jalkala; Joona Keränen; Risto Soukka; Samuli Patala
This study examines the role of sustainability in customer value propositions in industrial markets. Building on the existing knowledge of customer value propositions, we will examine the role of sustainability in the value propositions and examine two life cycle tools that can be used to verify sustainability arguments. We explore this further with a case study of an industrial technology supplier, giving an example of a sustainable value proposition and descriptions of its value creation mechanisms. We also use a systematic combining approach to link existing knowledge on customer value propositions with the insights gained from the case study to describe the process of developing a sustainable value proposition.
Journal: n.a. (n.a. – n.a.)
Web Address: n.a.
Publish Year: 2012
Conference: Rome, Italy (2012)