Authors: Antti Kauppinen; Vesa Puhakka
There is a large amount of information, but only a few pieces of knowledge in the current business environment. Because the major part of people and companies are not aware of the links between these peaces of information, there are many business opportunities available to be created as new and profitable businesses. In this study, we used empirical examples in order to contribute to the opportunity creation discourse. The contribution is three-fold. Firstly, we found that intuitive logic is a social mechanism of how the business opportunities are created. Secondly, heuristic decision making (i.e. trial-error types of decisions) rather than the rational decisions proposes an effective way to exploit the business opportunities. Thirdly, the creation of new businesses is about stepping back and forth between the opportunity creation and exploitation due to the fragmented knowledge that is located into the in-between spaces at the market
Journal: n.a. (n.a. – n.a.)
Web Address: n.a.
Publish Year: 2012
Conference: Rome, Italy (2012)