Authors: Jari Ruokolainen and Olavi Uusitalo
A culturesupporting innovative behavior can be a strategic capabilitythat generates a sustainable competitive advantage in a dyad relationship if it promotesrisk taking and innovations. The actors of a dyad relationship need to create a culture that promotes risk-taking in order to support innovations and new businesses opportunities. The avoidance of the risk-taking with new innovations can lead to strategic simplicity.Practices that functioned well previously are used unceasinglydespite of the strategic requirements. The topic related to risk taking and innovation culture in the business networks is scantly studied in the literature. Therefore, this paper concentrated more on the studying concepts and creation of the classification method starting from a dyad-relationship
Journal: n.a. (n.a. – n.a.)
Web Address: n.a.
Publish Year: 2012
Conference: Rome, Italy (2012)