Authors: Jari Ruokolainen; Olavi Uusitalo
Keywords: complementary asset, supplier innovation
ABSTRACT
From the high technology marketing’s perspective it is essential to understand how a customer can
benefit from an innovation offered by its supplier. The authors study whether a systematic approach
could be found to understand customers’ success benefiting from a supplier’s innovation. Several
interesting and relevant concepts were found by studying the literature. In this article three cases
are introduced that help understand and further develop the concepts in the underlined topic.
Journal: ( – )
Web Address:
Publish Year:
Conference: Glasgow, Scotland (2011)