Authors: Hanna Komulainen; Jarkko Tapio
Abstract
This study explores value co-creation in the emerging Infranet business context and builds an empirically grounded framework that illustrates customer perceived value in this specific type of context. We use the value-in-use perspective as the main theoretical background which emphasizes the customer’s value perceptions in value co-creation. The study is conducted as a qualitative case study and the empirical data consists of interviews with the customers of a Finnish full-service supplier of Infranet services. This study contributes the current value discussion by presenting a framework of customer perceived value in the context of emerging Infranet business. It also enriches understanding of the value co-creation between the supplier and its business customer. In addition, practical implications are suggested for suppliers of B2B services on how to manage and enhance value co-creation processes with their customers.
Keywords: B2B service, case study, customer perceived value, Infranet business, value co-creation.
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Conference: Glasgow, Scotland (2011)