UNDERSTANDING THE IMPACT OF MARKETING – PURCHASING COLLABORATION ON IMPROVING FIRM PERFORMANCE: AN EMPIRICAL STUDY OF A TRANSITIONAL ECONOMY

Authors: ASHNAI, Bahar; HENNEBERG, Stephan C.; MOUZAS, Stefanos; NAUDE, Peter; SMIRNOVA,Maria M.

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Journal: n.a. (n.a. – n.a.)

Web Address: n.a.

Publish Year: 2010

Conference: Budapest, Hungary (2010)