Authors: Eleanor Shaw; Ian Grant; Juliette Wilson
This paper presents the findings of recent case study research which explored the interplay between entrepreneurship and social context. By applying established theories and concepts from outside the field of entrepreneurship, principally Granovetter’s (1985 1992) perspective on social embeddedness and social network theory (Mitchell, 1969 1973) to the study of a small creative industry firm, the research generated rich and theoretically-informed insights into the dynamic between a small firm and its social context. The findings discussed indicate that the case firm is embedded in a complex network of overlapping relationships which have significant implications for the behaviour of the firm with respect to these relationships. Key themes which emerged included the nature of interactions used to negotiate exchanges and develop relationships and the perceived impact of hierarchy on these interactions and their strategic intent.
Journal: n.a. (n.a. – n.a.)
Web Address: n.a.
Publish Year: 2009
Conference: Marseille, France (2009)