Authors: Mika Westerlund; Seppo Leminen
Customer-centric open innovation is increasingly evident in the creation and management of innovation. The traditional perspective to managing innovation networks is based on various project management models. However, the shift from projects to processes in innovation development along with customer-centric open innovation communities brings new challenges and the traditional view becomes insufficient. An open innovation environment such as the living lab suggests that the objectives of the development work are undefined and under constant change, as opposed to the conventional thinking. Moreover, customers and users are co-creators of value, who need to be encouraged to interact via facilitative methods and group work tools, instead of control and command. In sum, managing innovation in open communities should address the importance of users and calls for more flexibility.
Journal: n.a. (n.a. – n.a.)
Web Address: n.a.
Publish Year: 2009
Conference: Marseille, France (2009)