Authors: Olga Tretyak,Marina Sheresheva
In recent years there has been major growth in the retail sector in Russia. TheRussian retail market has undergone numerous changes, with retail chains becomingincreasingly powerful. This process was clearly accelerated by recent arrival offoreign retail “heavyweights” known for their aggressive marketing strategy and thesuccessful implementation of modern business practices. Challenged by the prospectof fast arising foreign competition, Russian retailers actively seek for adequateresponse trying to gain additional advantages. In this paper we look at the changesthat have recently happened in the Russian retailing and what the impact, if any, hasbeen on supplier-retailer relationships.
Journal: ( – )
Web Address:
Publish Year: 2005
Conference: Rotterdam, Netherlands (2005)