Authors: Andreas Brekke
The basis of this paper is unease with the underdeveloped actor layer within the ARA model. Thefocus on resources and activities hampers an understanding of what actors, or rather interactors, do inbusiness relationships. This paper is proposing a development direction of the actor layer with the aidof a case and insights from theories from anthropology and psychology. If the social element and theidentities of companies are factors that distinguish IMP from traditional economics, then humanrelations should truly be brought in.
Journal: ( – )
Web Address:
Publish Year: 2005
Conference: Rotterdam, Netherlands (2005)