Authors: Eva Ronström
The middleman hasn?t vanished despite the changes in distribution structures.Middlemen are still around and they fulfill important functions. There is however stilllittle research performed from the middleman’s perspective in these structures andalso on specific types of middlemen and what they do. This paper focus on thefunctions and activities of agents and the purpose of this paper is to develop a partialframework covering these two areas. Knowing what agents of today does in terms offunctions fulfilled and activities carried out is the foundation to understand there roleand position in the distribution network and how they add value to principals,customers and the distribution network as a whole.
Journal: ( – )
Web Address:
Publish Year: 2004
Conference: Copenhagen, Denmark (2004)