Authors: Jens Geersbro
Making sense of business relationships and networks in many ways epitomises what the IMP Group ofresearchers is all about. This paper digs deeper into the concept of sensemaking and posits two differentperspectives on its implication on business networks. One, that sensemaking is a fundamental part of whatgoes on inside the human actors that constitute business relationships and two, that sensemaking can beseen as a research methodology for making sense of what is going on in business relationships.
Journal: ( – )
Web Address:
Publish Year: 2004
Conference: Copenhagen, Denmark (2004)