Authors: Ian Wilkinson; Subroto Roy
The IMP school is growing in its importance as a prominent perspective in industrial and business marketing particularly in international contexts. The IMP databases provide a valuable resource to researchers in the Business and International Marketing field who wish to research various aspects of industrial and international marketing.A key IMP construct is interaction. Surprisingly, there has been little attempt to clarify what interaction means, how it is to be measured and what may be done after measurement to test some of the theory that derives from the IMP school.This paper examines the interaction construct in the context of innovation research and isolates items from the IMP2 (European) database and the IMP China database. Suggestions for further research are offered.
Journal: ( – )
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Publish Year: 2003
Conference: Lugano, Switzerland (2003)