Museum Management And The Network Perspective

Authors: Yvonne Zorzi

In recent years, studies on organizations focus on how relationships between two or more actors may influence the activity of organizations involved within the relationship.Considering the museum as an organization creating and maintaining relationships with similar organizations or different institutions, it’s possible to identify the critical actors and the crucial links needed for this organization’s life and survival.In the last decade, the institution identified with the term museum has achieved more and more importance for the characteristics of its activity and for the structure of formal and informal relationships that stands beyond its life. In this paper the museum is considered an organization that purchases, preserves, researches and communicates works and products of the human activity. Many museum types could emerge through the use of different criteria but in this case the object of the paper is going to be the museum or the exhibition area.devoted to modern and contemporary art: this typology seems to be the least visitor-oriented in the universe of the museum institutions. Moreover, we can also classify the museums with the amount of assets owned. Does the museum live with its own assets (financial and artistic) or is it financed and helped by other institutions?We argue that the museum is seen from a managerial perspective: it is considered as an organization related to other actors in the art arena, and as organization that addresses its efforts first to the spreading of art and in the second place to visitors? satisfaction.

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Publish Year: 2003

Conference: Lugano, Switzerland (2003)