Authors: Lars Mikkelsen; Laurids Hedaa
There are significant ongoing structural changes among the brand manufacturers within the Danish kitchen manufacturing industry, and 3 overall strategic approaches pursued, have been identified:The consolidation approachThe agility approach, andThe process optimisation approach.Perceived value by the kitchen brand manufacturers, of their sub-supplier relationships, differs according to the strategic approach taken.A framework for assessing the brand manufacturer’s perceived value from sub-supplier relationships is established, and a discussion, based on empirical findings from the Danish kitchen manufacturing industry is performed, applying these findings to the framework established.
Journal: ( – )
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Publish Year: 2003
Conference: Lugano, Switzerland (2003)