Authors: Prabakar Kothandaraman
This study focuses on the impact of organizational support in implementing buyer-seller relationships. The author identifies key dimensions of organizational support and using data from the filed, tests its impact on external relationship behavior and relationship performance. Managers? cynicism towards cooperative business relationships is found to moderate the above relationship.
Journal: ( – )
Web Address:
Publish Year: 2003
Conference: Lugano, Switzerland (2003)