Authors: Birgitta Forsstrom
The aim of this paper is to explore the roots of the value concept and look at how the concept has been used in marketing literature. Then there will be a further discussion of the idea of value co-creation in industrial buyer-seller relationships. Then there will be a presentation of the suggested empirical study aiming at exploring value co-creation in a specific buyer-seller dyad through in-depth interviews with representatives both from the buyer and the seller sides. Finally some remarks and conclusions will be made and some suggestions for topics on which the author would wish some constructive criticism for.
Journal: ( – )
Web Address:
Publish Year: 2003
Conference: Lugano, Switzerland (2003)