Authors: Gilles Roehrich; Pierre Valette Florence; Robert Spencer
Supplier-customer relationships evolve over time to position of the firm in its marketand to provide its strategic identity. This evolution is strongly influenced by lesstangible elements intrinsically linked to exchanges taking place over time therelationship atmosphere, often discussed in the literature relative to its constituentelements conceptualised using such constructs as trust, cooperation/conflict,power/dependency etc.This paper follows up on two previous publications, both based on the data collectedwithin the framework of the IMP2 Project. The first paper explored the structure of therelationship atmosphere scale in the European context. The second paper ran a similaranalysis, whilst adding data from China and Thailand. A comparison between theEuropean and Asian relationship atmosphere structure was now possible.This paper investigates the relationship atmosphere structure using second orderconfirmatory factor analysis and assesses the influence exerted by this atmosphere onthe quality or value of the relationship.
Journal: ( – )
Web Address:
Publish Year: 2002
Conference: Perth, Australia (2002)