Authors: Siegfried P. Gudergan
This study paints a picture of the determinants of interorganizational decision-makingand partner effort, taking into account cultural aspects a contribution that clarifiesinteraction aspects in distribution partnerships and networks. The paper suggests thatwe need to understand the components of bounded and social rationality in thedecision-making process. More specifically, this paper illustrates that culture matters inproviding a comprehensive explanation of channel partner decision-making and effort.
Journal: ( – )
Web Address:
Publish Year: 2002
Conference: Perth, Australia (2002)