Call for papers – Exchange Relationship Dissolution

Call for papers
Exchange Relationship Dissolution
Special Issue of Journal of Marketing Management

The theme of the special issue is a new research area within the field of marketing. Relationship-dissolution research has emerged within five marketing research approaches: Relationship Marketing, Interaction and Network Approach, Nordic School of Services Marketing, Channel Research, and Consumer Buyer Behaviour.

Guest editors:
Kjell Grønhaug, Virpi Havila & Jaana Tähtinen

Papers for this special issue of JMM can include a diverse range of conceptual and empirical (both qualitative and quantitative) works, focusing on e.g. the following issues:

· Defining key concepts in the area (e.g. dissolution, termination, ending, exit, switching, fading away, death, disengagement, weakening, sleeping relationship)
· Antecedents of exchange relationship dissolution (e.g. causal factors, reasons, influence mechanisms)
· Consequences of exchange relationship dissolution (e.g. on individual, team, actor, dyad, and network levels)
· Types of exchange relationship dissolution
· Stages of exchange relationship dissolution process
· Exit barriers or attenuating factors
· Relationship restoration, switchback or reactivation
· Methodological developments in exchange relationship dissolution research
· Managing the dissolution.

The deadline for papers is 1st of March, 2004 with the intention of publishing the special issue in November 2004.
All papers are to be double blind reviewed. Details of the journal and guidelines for authors can be found on the following web-page: www.westburn.co.uk/jmm/guides.cfm

If you have any questions about manuscript topics, please contact prof.:
Jaana Tähtinen, jaana.tahtinen@oulu.fi,
P.O.Box 4600, FIN-90014 University of Oulu, Finland,
tel. +358 8 553 2586, fax +358 8 553 2906.

The original manuscripts should be submitted via e-mail to Jaana Tähtinen.