CREATING MORE VALUE THROUGH THE INTERNATIONAL NETWORK – The Case of a Business-to-Business E-Commerce Software Producer and Value Added Resellers

Authors: Jani Jaaskelainen; Olli Kuivalainen; Sami Saarenketo

For systemic software products the role of channel intermediaries is twofold. There is a needfor a distributor/retailer and the product co-developer at the same time. In this paper, anetwork model describing the business-to-business software industry is proposed. This modelpresents activities that enhance value creation.

Journal: ( – )

Web Address:

Publish Year: 2000

Conference: Bath, U.K (2000)