Authors: Anton Kriz; Tony Fang
This paper proposes a review of the current Industrial Marketing and Purchasing (IMP)paradigm to include the effects of culture in international business. The authors aim to showthrough evidence and analysis of Chinese business practices that even Chinese culturenuances can be included in IMP models. Indeed the absorption of culture enhances theintersubjective certifiability of network theory.
Journal: ( – )
Web Address:
Publish Year: 2000
Conference: Bath, U.K (2000)