We invite you to submit papers that re-imagine business-to-business (B2B) marketing in new ways. Here is your opportunity to explore new conceptualizations, new concepts and to step outside of the presumption that managers are simply information processors who optimize business systems. We intend to provoke passion and interest for B2B marketing researchers, and to inspire approaches that challenge established notions of what B2B marketing research should look like.
The 2021 ANZMAC conference is both virtual and the usual format. Please visit the website for more information.