Kristin B. Munksgaard is a professor at the University of Southern Denmark Business School. Her research centers around Business-to-Business Marketing and focuses on companies’ strategizing and networking efforts, driven by business interests to gain specific business outcomes – e.g., access to markets, and innovations or for developing sustainable solutions through exchanges in relationships, supply chains or networks. Her work is published in, among others, British Journal of Management, European Journal of Marketing, Industrial Marketing Management, Journal of Business & Industrial Marketing and Operations Management Research.