B2B Marketing and Relationship Marketing track at SMA 2011 (Memphis)
Professor Stephan Henneberg of Manchester Business School and Professor Alex Hamwi of Missouri State University will chair the track for B2B Marketing and Relationship Marketing at this years Society for Marketing Advances conference (SMA). The conference will take place in Memphis, TN, USA, from November 2-5, 2011. We would like to encourage the IMP community to submit papers that approaches business marketing topics from both qualitative and quantitative perspectives. We are particularly interested to showcase IMP-related research.
Papers will be accepted until April 1, 2011. Further details about the conference can be found at http://www.marketingadvances.org. If you have any further questions, please contact Stephan directly under stephan.henneberg@mbs.ac.uk.
