CIMaR 2025 – the 32nd Annual Conference, Professional Development Workshop & Business Exchanges – May 19-22, 2025.
The Department of Economics and Management at the University of Pavia, Italy, is proud to host CIMaR 2025 –Consortium for International Marketing Research – on
Transformative Marketing: Driving business and societal change
Recent years have witnessed increasing disruptions and discontinuities to economies and societies, from technological advances to geopolitical tensions, heatened environmental awareness and rapidly changing customer behaviour.
International marketing based on a deep understanding of evolving institutional set ups, customer needs, and technological trends across countries, can act as a driver of sustainable value creation and delivery.
Some potential themes include, but are by no means limited to:
- What are transformative marketing approaches employed by international firms, and what is their outcome and impact?
- How does the development of transformative marketing approaches enable international firms to effectively address societal problems? Is there any tension with the firm’s economic outcomes?
- What are relevant drivers of the international firm’s transformative marketing approaches?
- Does marketing and international marketing itself need a transformation?
The conference contains a blend of plenary sessions, panel discussions, research paper parallel sessions and social events, including cultural activities and a gala dinner. A doctoral workshop and a best paper award complete the program.
Key dates:
Deadline for paper submission: Jan 15, 2025
Acceptance notification: March 3, 2025
Further information on scientific committee, venue and registration, visit the event website here: Link
Contacts:
For scientific information: CIMAR2025@unipv.it
For logistic information: info@fuorirottaeventi.com