Authors: Alexandre Lavissière; Debbie Harrison; Mary Catherine Lavissière; Romain Sohier; Tibor Mandják
Industrial marketing is a major aspect of daily business management, but it is not the major concern of marketing research. Since 1984, the IMP Group has annually served as a forum for scholars in business-to-business marketing. This annual IMP conference has had a major influence on research in industrial business, business-to-business marketing and purchasing, with publications in some of the best recognized academic journals in the field as well as in IMP Journal, the community academic journal. Few bibliometric studies have been released in the field as well as some analyses of the network of scholars IMP constitutes. This project however has two different goals: (1) to analyze the structure of IMP research in terms of content. This means understanding the driving forces leading IMP thought and (2) in a longitudinal approach, identify past, present and future tendencies of research in IMP Group. In order to do so, manuscripts from most conferences have been gathered and coded in order to proceed to a lexicometric analysis. The goal of such linguistic approach is to find among this large amount of data the emerging conceptual fields. Such conceptual fields constitute the pattern of IMP Group research.
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