Authors: Sana Marroun
ABSTRACT
Business and social networks both play important roles. There has been considerable work on both kinds of networks but little work that considers the ways in which these networks interrelate and impact on each other. Nor has there been much consideration on the kinds of value that emerge from the interactions of business and social networks. This paper brings the different literatures of these areas together, report‗ s findings of preliminary investigation and proposes a method by which investigation in this area can progress.
Key Words: Social networks, business networks, networking, network value
Journal: ( – )
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Conference: Glasgow, Scotland (2011)