Authors: Andrea Perna; Enrico Baraldi; Gian Luca Gregori; Thomas O’Toole
The aim of this paper is to develop our understanding of the co-creation process in business networks. This paper contributes to the IMP approach in two ways. First, it contributes to a partly unexplored research area at the intersection between value co-creation and collaboration second, it studies co-creation across several network settings from a small firm’s perspective and identifies the role played by the various actors involved in this process.
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