Authors: John Finch; Monika Moehring; Ralf Gitzel
Abstract
Every member of an industrial network marked by complex product and service delivery
has their own “co-development history” associated with an innovation.A balanced
individual “relationship scorecard” reflects the need for relationship and success justice
among industrial partners.Non-chargeable innovation services simplify the “calculation”
of such a justice by leaving out monetary buying costs.Strategic research and
development initiatives where the cost is covered by other than the directly cooperating
departments help mitigate the potential failure of innovation and foster readiness for
co-creation. “Success” in terms of the supplier’s development and the customer’s
perception may be considerably different.
Keywords:ServiceCo-development, Project Scoping, Economizing and Socializing
Exchanges
Journal: ( – )
Web Address:
Publish Year:
Conference: Glasgow, Scotland (2011)